The Production Phase

The third stage in producing a television program, commercial, motion picture, artist profile, or other video, is referred to as the "production phase". This is the phase where the actual capturing of audio and visual content commences. Optimus Video offers all aspects of video production services. Before our producers send a project to the next phase of production, known as the post-production phase, a project will first have to complete its production process.

During the production phase, all of the planning and preperation tasks completed during development and pre-production are executed. This phase of production is generally referred to as "principal photography". The production phase is generally the most expensive phase of production and demands constant attention, sometimes up to 20 hours per day. Optimus Video manages all aspects of the production phase, around the clock.

We feel we have mastered the chaotic demands motion picture production has to offer. While these demands are generally extensive, we believe that there simply is no substitute for experience, and experience is exactly what our team members possess. It is our combined knowledge and broad range of production experience which affords the Optimus "family" a serious advantage over our competitors. At Optimus Video, our team believes failure is just not an option. As a result, we give every production our full attention. Members of the Optimus technical family love what they do and that love for their work shows. Our passionate and positive team building attitude toward production is proudly displayed on our sets. Our caring approach to production shines through upon delivery of the motion pictures we produce. At Optimus Video, we are extremely passionate about creating memorable works of cinematic art. Our team continually looks forward to overcoming the challenges motion picture production has to offer. The Optimus family is standing by, ready to create cinematic magic just for you. When only the best will do, our Optimus family of professionals promises to deliver just that.

During production, experienced Optimus producers execute all of the planned logistical and creative aspects of a project. These tasks are completed in a highly creative manner and with a great deal of artistry. Our production team is composed of some of the greatest minds within the industry who strive to capture images which illicit emotion from the viewing audience. Our visual production artists paint with light and vision. Camera moves and angles, lighting, motion control equipment, jibs, steadicams, drones, and more are just a few of the tools our creative artists have within their arsenal. Combine our tools of the trade with experience, knowledge, creativity, and teamwork, and you get an award winning production team.

Production for television programs is generally a fast paced "run and gun" type of environment. Since television projects are generally produced very rapidly, there is rarely ever a second chance to capture, or recreate, a moment in time. This means production crews must have a proven track record of success. Our production staff have proven that they are leaders within the industry. When memorable moments must be captured in a cinematic way, Optimus directors of photography, camera operators, production audio mixers, and more, will be there, capturing those moments and delivering only the finest captured images. This is exactly why Optimus team members are continually contracted by major networks such as NBC, Discovery, History, TLC, BBC, Animal Planet, Food Network, MTV, and many more, to provide the very same services available to you!

Some common production tasks are:

• Filming.
• Lighting.
• Special Effects.
• Producing.
Data Management.
• Other necessary production tasks.

Optimus Video is an award winning digital agency. We bring a personal and effective approach to every project we work on, which I believe is partially why we are called back again and again. We apply passion and drive to every video we create.

Vice President of Creative Development & Multi-Award Winning Director - Michael Giannantonio