Pre-production

The second stage in producing a television program, commercial, motion picture, artist profile, or other video, is referred to as the "pre-production phase". Optimus Video offers all aspects of pre-production services. Before our producers send a project to the next phase of production, known as the production phase, that project will have undergone a thorough pre-production process. During the pre-production phase many project elements are planned and prepared for the production phase.

At Optimus Video, we consider the pre-production phase to be one of the most important of the five phases during the production and filmmaking process. During pre-production, experienced Optimus producers plan all of the logistical and creative aspects of a project. We call upon over a century of combined experience to combat any possible issue which may be encountered during production, post-production, or distribution. We do this in advance to ensure a very smooth production process. Properly planning and preparing a production saves time, money, effort, and can even offer a project an "edge" or "business advantage" over competing motion picture projects.

Planning a projects schedule, budget and various other elements is a major part of the pre-production process. Estimating how many days of production will be required and planning those days in the most cost-effective way can be a very tedious task. Our producers have the project planning and management experience needed to offer the highest probability of project success. A few of the elements we routinely complete during pre-production are casting, scheduling, budgeting, planning and negotiating, location scouting, storyboarding, scripting, scheduling and hiring of crews and equipment, procurement of needed permits, preparing shot logs, planning visual and special effects, securing catering and craft services, planning and arranging logistics, and much, much more. At Optimus Video, we expertly handle every aspect of the pre-production process. Rest assured, when Optimus executives approve a project for the production phase, that project has been primed for success.

Some common development tasks are:

• Casting.
• Scheduling & Budgeting.
• Hiring staff & obtaining needed permits.
• Planning graphics, special effects, and visual effects.
Preparing shotlogs, booking caterers, location management.
• Other necessary pre-production tasks.

Optimus Video is an award winning digital agency. We bring a personal and effective approach to every project we work on, which I believe is partially why we are called back again and again. We apply passion and drive to every video we create.

Vice President of Creative Development & Multi-Award Winning Director - Michael Giannantonio